About the
project
THE BRIEF
Worthy, a leading provider of building services based in Jersey, embarked on a journey of transformation to better align its brand with its expanding scope and future ambitions. Founded three years ago as Worthy Homes, the company has evolved beyond its residential construction roots to encompass larger scale and commercial projects, along with additional services like asbestos waste management. However, their existing brand identity did not effectively communicate this evolution nor did it capture the essence of the company’s commitment to precision and care in creating inspiring spaces.
Our task was clear: to develop a new brand identity for Worthy that retains the essence of its exceptional residential construction work while also signalling its readiness to take on diverse projects and cater to a broader audience without losing its identity.
THE PROCESS
Working closely with the Worthy team, we delved into their core values, aspirations, and the unique essence of their work.
The rebranding process began with a series of consultations, conducting market research and competitor analysis to identify gaps and opportunities in the industry. We explored various concepts and visual elements, seeking a balance between sophistication and approachability that would resonate with both residential and commercial clients.
The new identity exudes professionalism, reliability, and innovation, capturing the essence of Worthy’s craftsmanship and dedication to excellence.
Alongside the rebrand, we ramped up Worthy’s digital presence with a sleek and user-friendly website that showcases their portfolio, services, and testimonials. Branded merchandise, van livery, and site signage were also designed to ensure consistent and impactful brand visibility.
THE RESULTS
The refreshed look and feel successfully convey the company’s evolution and versatility, positioning Worthy as a trusted partner for a wide range of construction projects.
Feedback from the client has been overwhelmingly positive. The rebrand has not only elevated Worthy’s image but also laid a strong foundation for future growth and expansion into new sectors.
Director of Worthy, Jordan Elliott, said, “The transformation of our brand has exceeded our expectations. We thoroughly enjoyed working with vtwo Studio on this project – they truly understood our business and guided us through the process offering their advice every step of the way. We couldn’t be happier with the outcome.”
