Our client, a talent management agency representing elite football talent, approached us seeking assistance in repositioning their brand. Previously known as InterEuropean, they felt their old name and branding did not accurately represent their global nature and expertise. Our task was to create a strategy and positioning for the brand and a new name for the business that would reflect their reputation as a powerhouse of experienced industry professionals.
As ever, we began with analysis, considering the business, its multiple audiences, the category it operates in and its direct competitors. This allowed us to identify clear space for the brand we could occupy and bring to life distinctively. From this positioning we developed brand personality, values and a new name for the business that reflects the strategy.
THE LOOK AND FEEL
We created a striking and energetic visual identity, featuring a vibrant colour palette and highly distinctive graphical style. We finished our setup work with the creation of a tone of voice that would resonate with LIT Sports’ target audience of up-and-coming footballers and their agents.
With the brand identity finalised, we created a simple website to showcase LIT Sports’ services and expertise. We designed the website with the user in mind, ensuring an intuitive layout that would make it easy for potential clients to navigate and find the information they needed. The site was structured to allow for future expansion as LIT Sports continues to grow.
The new brand and website were met with a positive response from clients and industry professionals alike. The brand positioning and visual identity accurately reflect LIT Sports’ expertise and professionalism, making them stand out in a highly competitive market. The website’s user-friendly design and structure have made it a key tool for attracting new talent.
Overall, the rebranding and website development project was a success, helping to promote LIT Sports as a leading player in the world of football talent management. With their fresh and exciting new brand, LIT Sports is now well-equipped to take the industry by storm and maximise their potential, both on and off the pitch.