A fresh identity for Jersey's Hospice Half
A bold new identity for Jersey Hospice Care's much-loved Hospice Half Marathon, bringing fresh energy and personality to the event while celebrating the community spirit and meaningful cause at its heart.
A fresh chapter for an island favourite
The Hospice Half has become a much-loved fixture in Jersey's fundraising calendar, bringing the community together to take on a challenge, support a cause close to their hearts and raise vital funds for Jersey Hospice Care.
Previously known as the Hospice 2 Hospice Half Marathon, the event had outgrown its original identity, which was designed for a one-off occasion but had remained in use for years.
As part of our ongoing partnership with Jersey Hospice Care, we were tasked with refreshing the event's brand to better reflect its energy, personality and community spirit, while creating a stronger connection to the charity's wider identity.
The challenge was to strike the right balance between creating something distinctive and exciting in its own right, while ensuring the event remained instantly recognisable as part of Jersey Hospice Care's fundraising portfolio.
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Designed to go the distance
We set out to create an identity that captured everything that makes the Hospice Half special. More than just a running event, it's an opportunity for islanders to come together, challenge themselves and make a meaningful difference.
The creative direction focused on bringing a fresh sense of energy and personality to the event, moving away from its dated identity towards something more confident, contemporary and engaging.
An important part of the brief was ensuring the new identity worked alongside the wider family of Jersey Hospice Care event brands we've developed, creating consistency without losing the individuality of each event.
We also needed to consider the role of the event's headline sponsor, EY. Rather than treating sponsorship as an afterthought, we developed a flexible brand structure that gives EY appropriate prominence.
The result is a refreshed identity that brings together the event, its supporters and the charity behind it, creating a recognisable and adaptable brand that can grow with the Hospice Half for years to come.
Ready for the road ahead
The Hospice Half now has a refreshed brand that better reflects the spirit of the event and the community that makes it possible.
The event was a sell-out success, demonstrating the continued enthusiasm and support for this much-loved island fundraiser.
The new identity gives Jersey Hospice Care a stronger, more consistent platform for promoting the event, helping it stand out in a busy fundraising calendar while reinforcing its connection to the charity's wider mission.
Designed with longevity and flexibility in mind, the brand provides a foundation for future events, campaigns and sponsorship opportunities, ensuring the Hospice Half continues to make an impact for years to come.
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