Financial services brands that earn trust and refuse to blend in. We build brands, websites and communications for financial services businesses that want to be chosen, not just shortlisted.
Financial Services
Financial Services
Financial Services
Meet the founders
Shona & Joanne
A finance brand that finally looks like the business behind it.
As a creative marketing agency specialising in financial services, we help firms across Jersey, the UK and internationally build brands that stand out for the right reasons.
Open a dozen finance websites and you'll struggle to tell them apart - the same navy, the same handshake photography, the same weightless talk of ‘trusted partners’. In a regulated, trust-dependent sector, safe feels sensible. But when everyone signals credibility the same way, credibility stops setting you apart and becomes the price of entry.
We work in the gap between the two: brands that are unmistakably credible and unmistakably yours. Strategy first, always - then the identity, website and communications to carry it.
Our favourite
financial services projects
01
5
Belasko brand and website redesign
Brand identity and design system for Hawksford’s global rebrand
Brand identity and website design for Equipped
Rebrand and visual identity design for Fairway Group
Creative that earns confidence. Strategy that builds trust.
Strategic thinking for regulated businesses.
Standing out in finance isn't about being loud - it's about being clear, confident and consistent while everyone else hides behind the same conventions. We start with your business and your market, not a mood board, then build an identity that's bold enough to be remembered and rigorous enough to survive a compliance review. Every project is a collaboration; your sign-off process is built into ours, not bolted on at the end.
Kicking it off
We start with a kickoff to understand your firm, your clients and the guardrails you work within. We come knowing your sector - its conventions, its regulators, its clichés - so we can spend our questions on you, not on catching up with your industry.
Positioning
Before any design, we define what makes your firm the obvious choice and how to say it. This is the strategic groundwork that stops a rebrand from being a redecoration.
Identity & design
We craft the brand and the system around it - flexible enough to scale across markets and services, distinctive enough to be recognised at a glance.
Rollout & implementation
Website, communications and assets, produced and tested to work as hard in front of a compliance team as they do in front of a client.
Ongoing support
We launch, then stay close - refining as your firm grows and making sure the brand holds up everywhere it lands.
What our clients
say about us
"vtwo understood both our business and our ambition. What began as a refresh became a complete rebrand, taking Belasko from generic and understated to confident, distinctive and strategically positioned. The result is a sharper, more modern identity that finally reflects who we are today."
Alice Heald
Group Head of Marketing, Belasko
"vtwo truly exceeded our expectations by seamlessly integrating our brand into the office space in a way that felt natural yet striking. It was a pleasure to collaborate with such an innovative team."
Aleisha Stilwell
Head of Marketing & Business Development, Fairway
The brand refresh has provided Hawksford with a much more cohesive and consistent visual identity. The refined guidelines and templates – along with the refreshed imagery and purposeful use of the brand tiles – have given us a new brand framework that can easily be scaled and rolled out across the wider business and channels as we continue to grow.
Karen Gallagher
Head of Marketing, Hawksford
"vtwo transformed Equipped from an unclear, passive brand into one that is confident, distinctive and strategically positioned. They went above and beyond to deliver a brand that clearly communicates our offering, supports future growth, and resonates deeply with our ideal customers – all within demanding timelines."
Alice Heald
Group Head of Marketing, Equipped
Your questions
answered
Do you understand financial services marketing in regulated industries?
Yes. Much of our work sits in and around financial and professional services, so we're used to brands that have to clear sign-off and stand up to scrutiny. We design for distinctiveness within your guardrails, not in spite of them.
We already have a brand - do we need a full rebrand?
Not necessarily. Some firms need a complete rebuild; others just need a sharper, more confident version of what they have. We'll tell you honestly which one you're looking at before you spend anything.
How do you make a financial services brand distinctive without it looking reckless?
By being strategic about it. Distinctiveness comes from a clear position and consistent execution, not gimmicks - so the result feels considered and credible, just impossible to confuse with anyone else.
Do you only work with financial services firms in Jersey?
No. We're Jersey-born but work with clients locally and internationally - including firms operating across multiple markets and jurisdictions.
What's the timeline and cost?
Every branding, website and marketing project is different, so timelines and costs depend on scope. We'll discuss them early and set realistic expectations from the outset. No hidden fees, ever - just a tailored quote once we understand the project.
Why choose vtwo as your financial services marketing agency?
Because we lead with strategy, we know your sector, and we're straight with you - we'd rather turn down work than take on a project where the vision doesn't match. It's a big reason so much of ours comes by referral.
Meet the founders
Shona & Joanne
Financial services brands that earn trust and refuse to blend in. We build brands, websites and communications for financial services businesses that want to be chosen, not just shortlisted.
Financial Services Marketing Agency | Branding, Websites & Digital
Financial Services Marketing Agency | Branding, Websites & Digital
Financial Services Marketing Agency | Branding, Websites & Digital
Financial Services Marketing Agency | Branding, Websites & Digital
Financial Services Marketing Agency | Branding, Websites & Digital
Financial Services Marketing Agency | Branding, Websites & Digital
The latest from
our studio
Shona O’Sullivan
Shona O’Sullivan
Torti Algate
Torti Algate
Joanne Holmes